Before the working day starts, you’ll find Katarina Böhrens out on her morning run—setting the pace for the day ahead. With a passion for business strategy, and value creation, she’s built a career in finance and media, mastering everything from contracts and compliance to operational leadership.

After years at IPG and Howcom, Katarina thrives in balancing deadlines, numbers, and people with ease. She believes that a well-structured and happy workplace drives business success, making her a perfect fit for our team.

Beyond finance, she finds joy in gardening, baking, and fitness. And while she owns part of a boat, she’ll be the first to tell you—she’s not exactly a boating enthusiast! We’re thrilled to have you on board! Welcome, Katarina!

We’re proud to share that our colleague and designer, Linn Andersson, is part of the Guldägget 2025 jury, evaluating the categories of Graphic Design, Packaging Design, and Identity Design – three disciplines that truly shape the future of branding.

With experience from collaborations with brands like Ramlösa, Mr Cake, Linas Matkasse, and Indie Beauty, Linn brings expertise and a keen eye for great design to this year’s jury.

We’re excited to follow the work and see the most inspiring entries of the year. Best of luck, Linn – and to all the nominees!

We’re always on the lookout for people who can embrace our core – Fusing Business Logic with Brand Magic. And we couldn’t have hoped for better new team members. Say hello to the brilliant, Emma and Motahar!

From forehands to brand foresight

Meet Emma Widerberg. Blond, tall, and forward-leaning, she thrives on momentum – on the tennis court, at work, and in life. Starting in law before finding her calling in brand strategy, she’s built a career at Pyramid, as co-founder of brand agency Graal, and lately as head of brand strategy at Comprend.

Fearless and adaptable, she excels at turning challenges into opportunities, whether navigating complex markets or delivering a winning forehand.

“For me, no ball is ever dead, no opportunity wasted”, she says.

Fueled by her passion for family and travel with friends – our new Business Director brings energy, impact, and results to every project.

Cooking up strategies and ideas

For Motahar Ali, embracing diverse perspectives has been central to his journey and his new role as our Junior Strategist.

Growing up in Stockholm with moves to Bangladesh and Thailand, his global upbringing shaped his ability to navigate cultures and fueled his passions for creativity, strategy, and food.

Initially aspiring to be a copywriter, Motahar found his passion for strategy while running a freelance creative agency during the first year of his master’s studies in Advertising and PR.

Outside of work, he channels his creativity into cooking, blending Southern European and Asian influences – just as he seamlessly integrates his diverse experiences into everything he does.

We’re proud to share that Grow has been awarded Regi’s Excellence in Customer Relations certification! This recognition reflects what we strive for every day: delivering great customer satisfaction, building meaningful relationships, and creating real value for our clients.

Here’s what this certification represents:

• Customer satisfaction over 8.0 – We consistently deliver results that our clients rate at the very top.

• NPS above 50% – Our clients aren’t just satisfied—they’re loyal advocates, happy to recommend us.

• A commitment to continuous improvement – We dive deep into our client feedback to grow and get even better.

Thank you to our team and clients for making this possible. Let’s continue creating meaningful work together.

Find out more about the certification here:

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