A new identity and storytelling for Ahlström

A new identity and storytelling for Ahlström


The Ahlström family business is one of the most significant investment and holding companies in Finland.

Focusing on sustainable development of Nordic companies with international presence, primarily within industrial holdings, real estate, and forest.

Building on the concept “A family tradition of progress”, Grow developed a new identity and storytelling that was successfully brought to life across various channels, including a key messaging framework, and a 100-page coffee table book sharing the family story.

The Ahlström book tells the proud family story, building on the entrepreneurial spirit of their founding ancestors, Antti and Eva Ahlström.