So glad to see so many of you at our Future Proof Breakfast! If you missed it, here are a few tips on how to challenge market saturation with sustainable propositions. If you were there, a quick recap:

• We all want to make a difference, but it’s not easy to know where to start. The Circular Economy gives us a vision. It is a picture of a future where we can build better brand value through sustainable products and services, creating new business opportunities and a better future for all. It’s about creating a better foundation for doing better business – by innovating new business models that create new value systems.
• We can’t educate consumers into making sustainable choices as little as we can rely on legislators to agree on a framework that will make them happen. As marketers, brand builders and business developers, we must pave the way and shape services that meet the actual needs of consumers in a better way than they do today. If you don’t, someone else will, and by then you will have lost any first movers advantage.
• Linearity (take – make – dispose) is built into our current economic system. It is wasteful by design. We cannot fix it by doing less bad, we need to challenge how we design new business models – and find a pathway to a net positive impact.
• Digitalization will play a key role in the transformation, as will understanding and catering to real human needs. So, read up on megatrends like block-chain technology and their implications to stay ahead.

The circular economy is a new and complex concept. But we are convinced that understanding it will help shape new business opportunities as well as recruit new consumers and customers. There are no quick fixes, but there are many possibilities.

If you’d like to explore this topic and the innovation opportunities it holds with us, don’t hesitate to reach out. We can support you in conducting an insight-based collaborative pre-study in your category or area of business – connecting you with experts and research.

Remember, the best way to predict the future is to invent it.  

Your friends at Grow.