Trusted Green™ – for lasting well-being and a durable life of wooden surfaces

Tikkurila, a Nordic pioneer within sustainable painting and surface treatment, approached Grow with a request to create a multi-brand portfolio and marketing communication concept. Focusing on their most sustainable and innovative paint systems for exterior claddings. This offering is practical, yet premium, and supported by eco-label accreditations and a vast expertise in superior waterborne paints for wooden surfaces.

During a fine-tuned strategy and insight phase we conducted several stakeholder interviews, audited competitors, and explored opportunity areas for the concept together with Tikkurila. Based on this, we developed a communication concept which we called ‘Trusted Green’, that also became the name of the offering. Reflecting the insight that if you trust in the experts, you trust in Tikkurila.

After solidifying the name, a manifesto and its accompanying messaging framework, we moved into producing visual assets to support Tikkurila’s B2B communications across all touchpoints, which included a distinctive key visual, brochure and a concept video for use across digital channels.