An icon reborn

An icon reborn

2016.05.03

Ramlösa mineral water came into being in 1707, and has since gone on to become one of the most enduring and revered brands in Sweden. At NINE, we have a long history of working with this classic brand, which resulted in the iconic Ramlösa Premium PET in 2010.

This year we are proud to announce that we have worked with Carlsberg Sweden to revitalise the core range of Ramlösa on the challenge of minimising the amount plastic used in each bottle as well as modernise the design, both structurally and graphically.

The result closes the gap between core and premium, blurring the line between packaging, product and origin.

See also: Ramlösa Premium Pet

#branding #packaging #redesign