In tough times, brand building activities are often cut and marketing budgets are shoved into sales activation. This might seem rational, but there are better options. Research shows that brands that invest in brand building during recessions do better in the long run.
Why? Because brand building is your recipe for long-term growth and profit. By continuously investing in brand recognition and preference, more customers will choose you. In a recession the impact is delayed and accumulated, and once economic sentiment shifts, it will kick in and drive growth.
Grow is a holistic brand development agency driven by a desire to future proof brands since 2004. Let’s talk about how we can work together to uncover opportunities for your business.