Grow awarded Excellence in Customer Relations certification
View
work
View
work
View
work
View
work
View
work
View
Welcome as our new CEO, Martin Hörnqvist!
View
work
View
Grow and Open join forces to strengthen each other’s offering
View
Join the team!
View
Try out one (or all) of these refreshing flavours on your vacation!
View
work
View
work
View
A new identity and storytelling for Ahlström
View
We are strengthening our presence in the Öresund region
View
work
View
work
View
work
View
work
View
work
View
work
Pripps Blå
View
Isabelle Dahlborg Lidström in the jury for Dieline Awards
View
work
View
work
View
work
View
work
View
work
View
Isabelle Dahlborg Lidström joins the PAC Global Awards jury
View
work
View
work
View
work
View
work
View
Ramlösa funktionsvatten
Silver at Pentawards for Ramlösa functional water
View
work
View
work
View
work
View
work
View
Svensk fastighetsförmedling logo
New brand positioning and identity for Svensk Fastighetsförmedling
View
We've been featured in Scan Magazine!
View
Conic - showcased at the luxury packaging trade show Les Places d'Or!
View
work
View
work
View
work
View
Design Forum Talk <3 Circular Economy x Grow!
View
Shortlisted for The Pentawards!
View
work
View
Dieline Awards Live: Panel - Sustainability for Longevity
View
2 x Dieline 2021
View
work
View
A Silverägg for Absolut Paper!
View
Introducing Pripps Radler
View
Join the Grow team!
View
The New European Bauhaus and Circular Design
View
Absolut Paper nominated for Guldägget
View
Extending the Ramlösa family
View
The Guldägget 2021 jury
View
First place for Pearl
View
Join us!
View
Isabelle + iF Design Awards
View
work
View
Syntegon wins the German Packaging Award
View
Re-defining the real estate agent
View
BillerudKorsnäs launches Flow Wrap
View
Fabege strengthens their brand
View
Vote for Grow!
View
Calling all young creatives!
View
Absolut Paper Bottle
View
work
View
work
View
work
View
3 x Transform Awards
View
Client Manager
View
Senior Brand Strategist
View
New client Stadsteatern
View
Resumé on the Future of Packaging
View
Resumé on the Future of Packaging
View
work
View
Isabelle joins the 2020 iF Design Award jury
View
Transform Awards 2020
View
work
View
Merry Christmas and Happy New After Work!
View
work
View
Making a bold digitalisation move
View
Launching CGI Business Consulting
View
work
View
Best of Dreamforce 2019
View
work
View
The Future of Packaging Initiative
View
work
View
Future of Packaging
View
Green Fibre Bottle
View
work
We are changing the bottle industry for good
View
We are changing the bottle industry for good
View
Breakfast seminar: Innovation beyond borders
View
Creating business flow
View
A block day 2019
View
Richard Juhlin Champagne Club
View
Food award nomination for PINC
View
work
View
Growing with Fanzingo
View
Polish Gold for Alder
View
Marknadsföreningen lunch seminar
View
Mojang
View
StockholmMediaWeek 2019
View
DesignRush
View
Gold for Grow
View
work
Introducing Scandinavia’s new natural & organic food retailer
View
work
Implementing a new approach to performance for a global giant
View
work
Conscious Packaging System
View
work
View
Transform Awards 2019
View
work
The creation and launch of the Paulig Incubator
View
Apotekarnes Julmust
View
Tata Steel at the Dieline Awards
View
work
A rebranding journey across the strait (how to launch a blue brand turning green)
View
Tikkurila
View
ForSea
View
work
Defining a purposeful challenger in a changing industry
View
work
Connecting parking to consumers' lives
View
work
Fueling the growth of a Danish furniture retailer
View
work
Stand out climate-smart packaging for future generations
View
work
Defining modern brand experiences through redesign and positioning
View
work
Creating stand-out in a saturated beauty market
View
work
Catalysing a business transformation
View
Stim
View
Grow joins Digitalist Group
View
Isabelle Speaks at the Dieline Conference
View
PINC
View
Arena
View
Alder
View
work
We are changing the bottle industry for good

View
JC
View
StockholmMediaWeek 2018
View
International Women's Day
View
Innovation possibilities within the Circular Economy - A recap of our future proof breakfast

View
Volvo Group
View
work
Bringing professional standards to private kitchens
View
work
Using brand to drive a complex airline merger
View
work
Uniting a moving brand in a moving world
View
work
Creating genuine experiences with paper
View
work
Elevating brand awareness for the spirit of Nordic legends
View
work
Creating an unconventional logistics brand
View
work
Bringing local traditions to life through design
View
work
Shaping a brighter, cleaner future for mobility experiences
View
work
Designing a new way forward
View
work
Private label design that tastes better
View
Innovation possibilities for brands in the Circular Economy
View
We are looking for a Industrial Designer / Product Designer
View
Nine is growing!
View
work
Repositioning and redesigning a Swedish classic
View
Convenience and consumer control in the digital age
View
Most companies fail to see sustainability as an opportunity
View
Julia makes a comeback!
View
atelier
View

Learn and build

2017.11.16

⁹Lab stands for Learn And Build, and what goes on in there, is exactly that. An in-house lab that nourishes experimentation and prototyping, this is our playground for testing and crafting ideas.

Not to mention, it’s where we keep our secret stash of workshop props!

atelier
View

Nostalgia’s emotional domain

2017.11.15

Design, at its core is about emotion. Whether it be for the purpose of art, commerce, or like in many cases both, there’s an undisputable aspect of design that relies so heavily on emotions –the connection between “object” and “human”. The strongest bonds, stem from designs that tell stories, that in a blink of an eye can transport you to another time- to associated memories of the past, or even a romanticized past of imagined memories. Arguably, it’s within the sensorial elements of nostalgia- time, memory, and emotion, that we as individuals, not just designers, find escape.

Nostalgia is what this book showcases. A collection of voices reflecting their own paths of past turned present, and contemporary storytelling that reigns on nostalgia’s emotional charm. This, my take on nostalgia as a designer, is an invitation to sift through Nostalgic Design and see it not as a trend or a fixed aesthetic – because it’s not. But instead, a timeless and idealistic notion that is only human to desire. One that seeks comfort, fulfilment, and escapism. And, although it may seem like this generation is marked by a retroed yearning for the past – in retrospect, haven’t we always been obsessed with the past? Could it be a way to put our identity into context? Is it a behaviour that lies in our DNA to quantify our life’s experiences? Or are we seeking an instance when time wasn’t a luxury, when less was more and more was beautiful?

We have progressed to a point where creativity, especially design, has become a commodity. On a large scale, everything is made for everyone to access. So is the stigma of our industry, tainted with a bombardment of copy cats. We plock from popular culture knowing everything has been done before, creating only more of it. Is it because our world has become smaller? Today, it’s all just a click away – even the past. We can attribute that to the birth of the digital age. That said, this stream of information we have access to has enabled us to constantly feed our own. Leaving us with a spectrum of nerdy hipsterisms. Through this yearning for information, it’s no revelation we crave to be transported and lured in by something that makes us feel more, and experience things deeper. And if that’s the case, it’s crucial that we have tools to empathize with one and other. Reaching into nostalgia’s emotional domain allows us to do just that – it is no wonder nostalgia is a strategy that continues to deliver results.

We may be living in a saturated time of millennial YOLO, but in a sense, every generation has used nostalgia to help define the times in which they live. To captivate and visualise the collective spirit of a generation and red threads that ties us all together. A classic example of this is NASA. They reintroduced their ‘meatball’ logo in 1992 as a shift in corporate focus to take us back to a time where Apollo inspired everyone to reach for greater heights. This symbol rekindles a sense of romance in exploration and fantasy of the great unknown. It was only five years later when the first rover landed on Mars, I know because I remember!

So, if nostalgia succeeds when we feel the past is taking us forward, could we be so bold to say that good Nostalgic Design, and its Utopian take on the past, inspires the future? Maybe it’s about how nostalgia as a foundation for creation, filters down through the individual into the design process. The invariables of the creator’s choice, how they interpret or resonate with a topic, or point in time, and how they choose to infuse that idea into something tangible. It is relevant to go back into the archives of a brand and take out something that has been crafted to perfection? To where designers had time to think and reflect, with pens, and tracing paper. It is rather romantic to think that we could get back to a place where creativity reigned. Instead nostalgia takes us to a place where contemporary story-telling is replacing icons of recognition. Emotion, feeling and flair are taking branding with greater mysticism and intrigue with all its new digital perks.

But how does the creator survive when personality is key? Must we investigate the constant dissonance between our need of artistic expression and the relevance needed to make our passion believable to the audience of today? Luckily, the branding culture is no longer driven by a board of directors, instead by fewer individuals with greater dedication and conviction. And so, amongst all this heaviness of corporate desolation, lies a sort of freedom. We can present our personal convictions to the world and get paid to do so, even when we decide to paint a vision far greater than financial gain.

If we come back to say that nostalgia is our constant search for emotional fulfilment, how do we define the realm of this genre of design? Can we accept the thematic utopianism of nostalgia, as a mechanism of transportation? I’ll leave you with this: When Volkswagen refined their logo in 1967, were they purely aligning themselves with the lifestyle trends of the time or did they foresee how Gerald Holtom’s nuclear disarmament logo would have a nostalgic infiltration of ‘peace of mind’ on the future of the car industry? In this instance is nostalgia future, past or present? Or, is it something that we have cultivated through association?

Through the ongoing search to decipher how we feel about Nostalgic Design today, we can understand that in many ways it helps us define ourselves, our surroundings and own sensibility as a generation. So, what will be the triggers of nostalgia tomorrow? How will the new generation of creators tell our stories of nostalgia today through their eyes tomorrow?… In the end, there are two type of designers in the world, those who think and those who feel. This book celebrates the later.

“Nostalgia”, a preface by NINE.

atelier
View

Trend Teaser: Future of Beauty

2017.11.07

The evolution of beauty is an extension to health and wellness.

With health and wellness regimes on the rise, we head towards a decade captivated by the pursuit of self -optimisation. Which means consumers aren’t stopping at the everyday luxuries of functional foods, health hacks or physical and mental fitness in an effort to achieve “the best you can be.” Today, beauty is also stepping into the mix as an extension to health and wellness.

The new face of beauty is a kinship between food, skincare, cosmetics, and the environment. Rich in personalised regimes, functional care products, and extra-knowledgeable consumers, the future of beauty is heading towards a focus on ingredients (and how they are communicated, e.g. labelling), multi-stepped rituals, and product and packaging experience. This, driving many brands, especially up and coming cult brands, to start selling a “lifestyle” connected to health and wellness, rather than just another product.

Curious as always, our insights team has been exploring, analysing, and forecasting what the future of beauty looks like. With insight into beauty markets like U.S, South Korea, France, Japan and Scandinavia, we ask ourselves, where do brands have the opportunity to make an influence and shape the future of a quickly evolving beauty industry? From an understanding of the new beauty consumer and their lifestyle, to insight into adjacent categories and trends impacting the world of beauty, we would love to keep sharing with you what we know on this subject.

If you are interested in learning how to innovate for The Future of Beauty, reach out to our insights team at insights@nine.se.

atelier
View

Trend Teaser: Future of Home

2017.11.07

The Future Of Home is blurring the boundaries between the spaces we seek comfort in and those we crave experience from.

Single-households are becoming the norm in western cities. Living spaces are shrinking, and the need to share and experience more is getting stronger. Consequently, together with the pressures of urbanisation, we will increasingly witness the blurring of boundaries between home and public spaces. Take for example, co-working spaces that have created environments that mirror the best features of home, or restaurants that offer an experience that’s so local it is almost like stepping into a friend’s flat. And in turn, homes being infused with features and services that bring the outside, inside. For instance, in-home chef experiences or food delivery services, home spas, and well…Netflix.

Here at NINE, we’ve been taking a deep dive into what The Future of Home holds and how these shifts in the way that we live will impact consumer behavior. Especially, what does it mean for product and service categories that play such an important role in the home and in everyday life? From topics such as blurred boundaries, nomadic

Today, brands have the valuable opportunity to innovate for flexible lifestyles, future-proofing current offerings and ensuring relevance for the context of the future home.

If you are interested in learning how to innovate for The Future of Home, reach out to our insights team at insights@nine.se.

work
Revitalising a cognac classic
View
Gold and Silver at LIA 2017
View
atelier
View
Isabelle joins the Dieline Awards jury
View
work
Delivering a limited design experience
View
atelier
View
atelier
View
atelier
View
atelier
View
atelier
View
Gold for Snowcrystal
at Pentawards
View
The complexity of
sustainable choices
View
A new look for Eriksberg
View
Stockholm Tech Fest 2017
View
work
Creating stories to attract funding and market interest
View
work
Redefining premium
View
work
Creating sustainable design for a sustainable beer
View
work
Aligning strategy and design where cognac meets hip hop
View
work
Unifying and revitalising a global healthcare portfolio
View
work
A modern take on pâté
View
work
Introducing a true game-changer in the world of packaging
View
work
Personalised cosmetics
View
work
Challenging organic modesty with a bold skincare brand
View
Let's make doing right
a delight
View
NINE welcomes Lindex
as new client
View
Soaring Falcon
View
atelier
View
NINE is on the lookout
for freelancers
View
Are you ready for the
BBQ season?
View
work
Breaking the mold of conventional packaging
View
Grönstedts Le National wins Gold at FAB Awards 2017
View
Hinoki wins Best of Show
View
Wake up @NINE
Breakfast seminar
View
Smokin' sandwich news
View
Mobile World Congress 2017
View
Pastejköket goes veggie
View
NINE gives life to a new range of natural skin care products
View
NINE published on inc.com
View
⁹lab launces Jaunt
View
NINE wins gold Pentaward
for Hinoki
View
NINE wins bronze Pentaward for Mothers Dilemma
View
An icon reborn
View