Another prestigious jury assignment for our Creative Director and Head of Design Isabelle Dahlborg-Lidström.  This year she joins the Guldägget jury as chairwoman for the category Packaging Design. 

Celebrating 60 years,  Guldägget (The Gold Egg Award) is the oldest and largest communication competition in Sweden.  Since the start in 1961 it has grown and become an ever wider competition that now covers most of what can be called communication.  With a purpose to raise the level of the creative standard,  Guldägget draws attention to the best advertisements at present and leads the industry forward.  The winners of this year’s edition will be announced around easter.

Cap & Design sat down with Isabelle,  and a few fellow jury members,  for five quick questions about the competition.