The Radler has been a popular beverage around Europe for a while now.  Appreciated by both beer and non-beer drinkers,  it’s the perfect go-to thirst quencher,  whether it be in the ski slopes or in the archipelago.  Finally,  it makes its way up north.

In time for summer,  Carlsberg is launching Pripps Radler 0,0% – a non-alcoholic lager mixed with fresh lemonade.  We helped them design the can,  focusing on finding a balance in expressing a fresh lemon drink with a clear beer connection – for everyone not familiar with the Radler to understand that it’s a type of beer.