Introducing Pripps Radler
The Radler has been a popular beverage around Europe for a while now. Appreciated by both beer and non-beer drinkers, it’s the perfect go-to thirst quencher, whether it be in the ski slopes or in the archipelago. Finally, it makes its way up north.
In time for summer, Carlsberg is launching Pripps Radler 0,0% – a non-alcoholic lager mixed with fresh lemonade. We helped them design the can, focusing on finding a balance in expressing a fresh lemon drink with a clear beer connection – for everyone not familiar with the Radler to understand that it’s a type of beer.