Before the working day starts, you’ll find Katarina Böhrens out on her morning run—setting the pace for the day ahead. With a passion for business strategy, and value creation, she’s built a career in finance and media, mastering everything from contracts and compliance to operational leadership.

After years at IPG and Howcom, Katarina thrives in balancing deadlines, numbers, and people with ease. She believes that a well-structured and happy workplace drives business success, making her a perfect fit for our team.

Beyond finance, she finds joy in gardening, baking, and fitness. And while she owns part of a boat, she’ll be the first to tell you—she’s not exactly a boating enthusiast! We’re thrilled to have you on board! Welcome, Katarina!

We’re proud to share that our colleague and designer, Linn Andersson, is part of the Guldägget 2025 jury, evaluating the categories of Graphic Design, Packaging Design, and Identity Design – three disciplines that truly shape the future of branding.

With experience from collaborations with brands like Ramlösa, Mr Cake, Linas Matkasse, and Indie Beauty, Linn brings expertise and a keen eye for great design to this year’s jury.

We’re excited to follow the work and see the most inspiring entries of the year. Best of luck, Linn – and to all the nominees!

We’re always on the lookout for people who can embrace our core – Fusing Business Logic with Brand Magic. And we couldn’t have hoped for better new team members. Say hello to the brilliant, Emma and Motahar!

From forehands to brand foresight

Meet Emma Widerberg. Blond, tall, and forward-leaning, she thrives on momentum – on the tennis court, at work, and in life. Starting in law before finding her calling in brand strategy, she’s built a career at Pyramid, as co-founder of brand agency Graal, and lately as head of brand strategy at Comprend.

Fearless and adaptable, she excels at turning challenges into opportunities, whether navigating complex markets or delivering a winning forehand.

“For me, no ball is ever dead, no opportunity wasted”, she says.

Fueled by her passion for family and travel with friends – our new Business Director brings energy, impact, and results to every project.

Cooking up strategies and ideas

For Motahar Ali, embracing diverse perspectives has been central to his journey and his new role as our Junior Strategist.

Growing up in Stockholm with moves to Bangladesh and Thailand, his global upbringing shaped his ability to navigate cultures and fueled his passions for creativity, strategy, and food.

Initially aspiring to be a copywriter, Motahar found his passion for strategy while running a freelance creative agency during the first year of his master’s studies in Advertising and PR.

Outside of work, he channels his creativity into cooking, blending Southern European and Asian influences – just as he seamlessly integrates his diverse experiences into everything he does.

We’re proud to share that Grow has been awarded Regi’s Excellence in Customer Relations certification! This recognition reflects what we strive for every day: delivering great customer satisfaction, building meaningful relationships, and creating real value for our clients.

Here’s what this certification represents:

• Customer satisfaction over 8.0 – We consistently deliver results that our clients rate at the very top.

• NPS above 50% – Our clients aren’t just satisfied—they’re loyal advocates, happy to recommend us.

• A commitment to continuous improvement – We dive deep into our client feedback to grow and get even better.

Thank you to our team and clients for making this possible. Let’s continue creating meaningful work together.

Find out more about the certification here:

Read more

At Grow, we are thrilled to announce the appointment of Martin Hörnqvist as our new CEO. This marks a significant moment in our journey, setting the stage for a new chapter in leadership and progress. Martin steps in with a clear mission – to accelerate growth and elevate our company and client collaborations to the next level.

Grow and Martin Hörnqvist are no strangers, having worked together during his time as a client at Electrolux, where he held several key positions, including roles in marketing strategy, consumer insights, and growth. He also served as CEO of the renowned toy company Brio.

Fusing Business Logic with Brand Magic
With a solid foundation in behavioural science and research from renowned institutions such as Stockholm, Oxford, and Harvard, Martin brings a profound understanding of human behaviour and decision-making to his new role.

“I look forward to developing Grow and strengthening our position to become a global leader in helping both Nordic and international brands develop value-creating relationships with their customers,” says Martin. “As a client, I have collaborated with many different consultants and agencies, and Grow stands out with its deep understanding of the fundamental role of the brand in long-term business development. ‘Fusing Business Logic with Brand Magic’ is our hallmark, and it’s a promise we will build upon.”

Two companies, one creative force
Martin’s new role as CEO encompasses not only Grow but also our sister company, Open Communications, which has been sharing our premises since August last summer. With Digitalist Group as our common owner and a growing number of shared projects, we are well on our way to continuing our journey in brand-driven business development together.

“It feels fantastic to collaborate with Martin again, this time on the same team. His experience and qualities make him an ideal person to lead Grow and Open into the next phase of development,” says Andreas Rosenlew, working chairman and founder of Grow.

Creating value by solving real problems
Since his time at Electrolux and Brio, Martin has held various roles in different industry categories, including serving as a senior advisor for Prime Weber Shandwick and as a co-founder of the rapidly growing insights and strategy network, Strat7.

“As a former client, I understand the value of engaging with an agency that is attentive and comprehends both internal and external challenges, pragmatically solving real problems and creating long-term value with senior expertise,” adds Martin. “This forms the core of my vision for Grow, and I am convinced that it’s a quality we can take much further.”

For more information, or to discuss upcoming projects, please contact:

Martin Hörnqvist

Since the beginning of the year, Grow and Open Communications, both brand and communications agencies, have collaborated on international assignments requiring a mix of strategy, design and communications expertise. During the spring, the agencies initiated discussions regarding a more formal merger, and, during the summer, they received a common owner through the Digitalist Group.

Open has now moved into a creative workspace with Grow at “A house Ark,” and the two businesses continue their exciting journey together. Both businesses are seeing rising demand for branding and communication services, particularly global experience backed by international references.

“Grow and Open are both well-established businesses with extensive experience in brand development and communications in the international arena,” says Digitalist Group CEO Magnus Leijonborg.

Grow started its operations in 2004 as a pioneer in holistic brand development, with Open launching slightly earlier as a communications agency specializing in international client assignments.

“With specialists in both brand-driven and digital transformation, Grow and Digitalist Group gain an exciting new reinforcement with the addition of Open. Together, the businesses can offer a unique level of international excellence in brand-driven business development and a wide range of services in design, digital development, content and communication,” concludes Magnus Leijonborg.

We are expanding our design team and are looking for a
Senior Designer who can master branding and packaging projects.

We believe you are a talented and passionate team player with high ambitions and a lot of curiosity. You should be driven and have a progressive mindset. And care just as much for the bigger picture, as paying attention to details, regardless of project scope.

What we expect from you
• Great knowledge of concept development, identity and packaging design
• Great knowledge of the Adobe Creative Suite
• Adobe After Effects, Premiere Pro, Cinema 4D or similar is a bonus
• Great creative thinking
• Great communicative skills, Swedish and English
• Can thrive in a high-paced environment and manage different projects and workloads
• Relevant education and a minimum of 5 years experience in a similar role
• Proactiveness
• Patience and persistence
• To be a team player
• Eager to challenge team members’ thinking in order to grow and strengthen ideas
• To be gutsy, grounded, curious, and inspiring
• And finally someone who doesn’t take themselves too seriously

At Grow, you will be part of creating tomorrow’s brands, together with strategic creators and creative strategists. We believe in the strength of different people, perspectives and backgrounds.
Our ambition is to help our customers succeed through well-crafted identities, communication and packaging.

Location is at our Stockholm office at Ahouse, Östermalmsgatan.

Apply with your CV and portfolio by sending an email to isabelle@grow.eu

Grow was given the mission to rebrand the Ramlösa Classic Range together with Carlsberg, Sweden.
The new design draws inspiration from Ramlösa’s rich history dating back to the 1700’s.

The full range has been modernised, with old assets being brought back to deliver a stronger brand expression.

Full case coming soon

The Ahlström family business is one of the most significant investment and holding companies in Finland.

Focusing on sustainable development of Nordic companies with international presence, primarily within industrial holdings, real estate, and forest.

Building on the concept “A family tradition of progress”, Grow developed a new identity and storytelling that was successfully brought to life across various channels, including a key messaging framework, and a 100-page coffee table book sharing the family story.

The Ahlström book tells the proud family story, building on the entrepreneurial spirit of their founding ancestors, Antti and Eva Ahlström.

We are strengthening our presence in the Öresund region, with two of our favourite co-workers now on-site. Meet them here!

We are a holistic brand development partner, committed to helping our clients achieve sustainable growth.

From our base in Sweden, we work with local and global clients, ranging from large corporations to ambitious start-ups. With expertise spanning insight, strategy, design, culture, innovation and communication, we deliver purposeful brand experiences that generate demand and real business value — today and tomorrow.