Circular Beauty


FRAME IT is a sustainable beauty range with a fully renewable and circular packaging system. It’s based on a refill concept with a recyclable paper insert made of FibreForm® and a reusable outer packaging made of a cellulose based plastic. Together these two component allows for a seamless refill experience in a beautifully designed packaging. The aim is to push the boundaries for what’s possible within packaging.

We have worked with a minimalistic design and print to show the beauty in the material. An embossed pattern adds texture to the paper surface and differentiates the the products in the range. The transparency of the outer case allows for print and graphics only on the paper insert. In this way the same neutral case can be used for every FRAME IT product.

Pushing the boundaries for what’s possible within packaging.

If you want to know more, contact Isabelle Dahlborg Lidström