Launch of Essity “Hygienfaktorer” – a edutainment series about hygiene and health

Hygiene and health shape nearly every aspect of our daily lives, from personal wellbeing, to business performance, to the overall health of society. Yet, their true impact often goes unnoticed. When these subjects stay private, we miss opportunities to share knowledge, solutions, support each other.

With the new series “Hygienfaktorer,” Essity creates a forum for dialogue and reveals the often-hidden importance and benefits of hygiene and health. Guided by the promise “For everybody and every body,” the series sparks meaningful conversations, deepens understanding, and helps people feel less isolated in their experiences. They highlight practical solutions and provide real support that makes a tangible difference.

The concept plays on the double meaning of “hygiene factor”: not only something related to hygiene, but also something essential for wellbeing and a healthy society.

Across six episodes, comedian Torbjörn Averås Skorup explores subjects such as menstruation, incontinence, and public hygiene. Each episode is grounded in verified facts, expert perspectives, and real stories. Curiosity and humour make sensitive or technical topics approachable without ever diminishing their seriousness.