Unifying and
revitalising a global
healthcare portfolio

Challenge

Mölnlycke Health Care is a world-leading medical solutions company that faced the challenge of unifying its diverse portfolio of product brands (B2B and B2C). A new brand strategy required an updated logo that respected the company’s heritage while driving strong consistent branding throughout the Mölnlycke global footprint.

Solution

The existing Mölnlycke logo and brand hierarchy was revitalised, building on the new positioning. We developed new Mölnlycke brand guidelines, for clear guidance on how to treat each element of the new visual identity – to secure consistent branding across the world.

An updated logo and brand hierarchy – in line with the new brand strategy – that can be easily implemented across all categories and markets. The Mölnlycke brand guidelines are a success and used frequently as Mölnlycke staff implement the new branding across all channels in the company’s global communications.

If you want to know more, contact Isabelle Dahlborg Lidström.