Creating a guiding light for our favourite craft beer

The New Carnegie Brewery is a small brewery on the waterfront of Hammarby Sjöstad in Stockholm.  Since the beginning, it has been housed in the old Luma lightbulb factory and the spirit of their location is part of everything they do.

After six years of experimentation, the passion project needed a new visual identity to provide a guiding light for the years to come. Our redesign began with the creation of a new brand platform, which (literally) lit our path forward. Nothing could symbolise the brand better than the iconic Luma lightbulb shape. 

This became our starting point, and the redesign evolved from there – from a refined and timeless logotype that could be integrated in the bulb to a typographical system and bright colour palette that would dictate the design of the labels.