We are changing the bottle industry for good


What once started as an innovation project within BillerudKorsnäs eventually became its own company and brand with a clear long-term goal – to make a fully biodegradable paper bottle. As their brand and design partner, we asked ourselves:  How should this company look, walk and talk to make an impact? Not like everybody else, seemed like a given answer.

At Grow, we have been part of the entire journey, from naming, brand strategy, visual identity, story, communication and more. Resulting in Paboco, the paper bottle company, a bold brand and business with a mission to reduce everyday plastics and shape everyday life for the better. Together, we are here on a mission – to change the bottle packaging industry for good.

If you want to know more, contact Elsa Victorin

We aim to challenge conventional
packaging and developing alternatives
that will one day become the norm.

One challenge was to create a form
and identity that could appeal to a broad
range of potential brand owners.