An environment to show how Tietoevery creates purposeful technology that reinvents the world for good

Tietoevry is a leading technology company that works with its customers to develop digital futures where businesses, societies, and humanity thrive. As part of Tietoevry’s brand launch, Grow was tasked with creating an all-encompassing event concept that would bring the new Tietoevry brand and purpose into the tangible world. 

The overarching objective of the concept is to inspire unified activations based on a flexible set of design principles. Regardless of the context, when the concept is applied it should invite you to immerse yourself entirely in the Tietoevry universe.

We experience the world through our senses. With that logic, the same can be said for how we experience brands, particularly in an experiential setting such as a live event. 

The concept ‘Senses. Experienced’ and its elements are flexible as in they can be applied along a spectrum of how our senses can be experienced, guided by what results we wish to accomplish. Grow identified these components and distilled them into categories such as lighting & materials, interactivity, amenities and many more. 

Grow then crafted master illustrations to exemplify the design principles and visualise how all the elements can be brought together at different scales, from the larger bespoke exhibition spaces right down to the more everyday ‘Grab & Go’ activations.