Introducing a true game-changer in the world of packaging

In the Cosmetics Industry, the notion of  “premium” products is commonly connected to the “little extras” on the packaging. Many times, this is not entirely necessary and only used during a limited time and then simply discarded. For Hinoki, we wanted to create a sustainable packaging range that is premium, respectful to the planet and a true game-changer in the world of packaging.

Hinoki is a range of travel-sized packaging made out of biodegradable paper for organic skin care products. It’s a concept based on simplicity, single-origin, and respect for the renewable material applied to a currently quite un-sustainable packaging category. The structural design of Hinoki is inspired by the form-language of origami as a means of being true to the value of the material.

Each container uses a single piece of laminated paper, folded and pressed into shape, with a tear-off corner revealing a Hinoki wood twist cap. The result is a tactile, natural skin care range with premium value, coming from an honest representation and respect for the value of both packaging materials and product experience. The concept is based on existing material and technology, and is currently in the process of being up-scaled.

Best of Show, The Dieline Awards, 2017
Gold (Concept), Pentawards, 2016