At Grow and Open, we often see teams working hard—but lacking a shared focus. Sales is focused on quick wins, Product on long-term innovation, and Marketing’s trying to connect dots that don’t quite fit. The result? Friction, and a lot of effort that doesn’t quite turn into real progress.
What if your goals were built together from the start?
In the most effective teams we work with, goals aren’t owned in silos. Instead, success is shaped together—from defining what matters for customers to deciding what good looks like across departments. These teams build trust not by working in parallel, but by owning outcomes collectively.
Focus on shared success drivers
Metrics matter—but only when they reflect what really moves the business forward. To create that kind of traction, your teams need to come together around outcomes that feel meaningful, measurable and worth achieving together.
Here are a few ways to make that happen:
- Start from the outside in
What do your customers care about? Work backwards—so your product features, campaigns and sales messages all aim at the same outcomes.
- Make your goals visible
A shared dashboard or roadmap brings key conversations to the surface. What really matters? What’s just noise?
- Fewer goals. More clarity.
It’s easier to rally three functions around one powerful metric than dilute focus across ten that do not connect.
- Review performance together
Not just your own corner of the business—get around the same table, share insight, and adjust in sync.
- Celebrate joint wins
A great launch doesn’t belong to one team—it is proof of what you achieved together.
Build handshakes, not hand-offs
Too often, teams end up treating each other like internal suppliers: product builds, marketing communicates, sales sells. But the real shift happens when those roles overlap—when priorities connect, when teams learn from each other, and when collaboration becomes part of how you deliver value.
Are you set up to drive progress?
Hard work isn’t enough if efforts aren’t aligned. Take a moment to reflect: Do your teams share the same definition of success? Are your KPIs focused on what truly matters to customers? And most importantly, are you set up to win together? Call us, and let’s explore how alignment can turn intent into measurable outcomes.
Carl Eppens, Manager Brand Strategy
