Making an impact through the sound of colour

Building on a proud legacy, Tikkurila is Finland’s leading paint company present in several European countries as well as in China. As their leading brand partner since 2018, Grow’s responsibilities range from strategy and design to concept and communication – guided by the purpose and core message – Painting a bigger picture.

In 2022, we developed for interior paints the concept “Sound of colour” based on the insight that our senses are mixed and triggered by each other – known as synaesthesia. Highlighting that colour inspiration is everywhere, even in music. Most of us can relate our favourite songs to a colourful feeling or experience. Something we have amplified creatively to show that it’s easy and fun to refresh one’s home interior by repainting. 

As usual, we have created a channel-independent concept where the overarching message and call-out “Tune into a world of colour” creates a cohesive communication for maximum impact. Examples of supporting deliveries are advertising film, website, store communication and activation in social media.