Our Senior Advisor of Future Research and PhD Candidate, Elin Rudberg, shares her thoughts on today’s “desire for convenient and efficient solutions”, and insight into how “businesses could benefit from reflecting more about the consequences for consumer control with increased digitalisation in services and products.”

Way before the daily grinds of the 9-5 workday began, NINE welcomed a crowd of dynamic guests to WAKE UP! @NINE, our new Breakfast Seminar initiative which aims to educate and inspire brand leaders with some early morning food for thought about topics driving innovation.

NINE recently attended the Mobile World Congress in Barcelona, the world’s largest gathering for the mobile industry. This year, around 110 000 people from all over the world visited the animated conference made up of eight giant warehouses filled with the latest on 5G, wearables, connected cities, smartwatches, connected cars and…connected you-name-it! And of course we weren’t only there to witness the latest mobile innovations, but also to mingle and make new connections over a tapas or two.