Functional water arriving in an award-winning style
After having provided Swedes with natural mineral water for hundreds of years, the time had come for Ramlösa to broaden their offering. Adding to their legacy and family of natural and quality products by launching a fresh newcomer to the game.
Ramlösa approached Grow, seeking to create a clean and modern visual identity and packaging design of the new product range, fit for a functional lifestyle. Challenging us to combine a minimalistic expression with Ramlösa’s proud heritage to enhance the brand essentials, but also to break through the clutter of this crowded category.
The result was a design that feels straightforward, yet contemporary and classic. The solid pastel colours enhance the flavours and emphasise the typography. Clean, clear, and communicative. A packaging design that simply speaks functionality. Consumers were eager to try the latest arrival on the shelf. To quote the client – “We might not be the first to arrive at the party, but when we do – we arrive in style”.