It’s now official, NINE and Grow will join forces, merging as one!

Our Senior Advisor of Future Research and PhD Candidate, Elin Rudberg, shares her thoughts on today’s “desire for convenient and efficient solutions”, and insight into how “businesses could benefit from reflecting more about the consequences for consumer control with increased digitalisation in services and products.”

Earlier this month, our Innovation Catalyst and public speaking champion, Sebastian Tarkowski, participated in the Sustainability and packaging conference 2017 in Barcelona. Here are some reflections he’d like to share with you!

With almost a two-year break from NINE, where Julia worked at Spotify, we are happy to have her back to head up our Insights for Innovation capabilities. With over six years of experience working with trends and cultural insights, Julia was part of Spotify’s global Marketing Team, working with Innovation Insights and most recently, leading Spotify’s trends and cultural relevance work. All with the purpose to educate the teams on wider implications of trends and cultural shifts that can fuel innovation, service development and marketing strategies.

The repositioning and design of Grönstedts Cognac wins both Gold and Silver at The London International Awards 2017.

We are proud to announce that our Creative Director, Isabelle Dahlborg Lidström, will be part of the 2018 Dieline Awards jury. Read more about the highly esteemed international panel of experts here.

Snowcrystal is a premium Swedish cosmetics brand, with the ambition of being the leader in creating something better for both the environment and the consumer. Intended for women of 40 years +, the Snowcrystal cosmetics use intuitive-color technology based on the key undertones of a womans skin- warm, neutral and cool. We were given the task to create an identity, strategy, and system solution for a range of Snowcrystal’s make-up products.

The topic of sustainability is nothing new. It’s a topic that will most likely never go away…that is, until the day we get it right and it becomes just the way we do things. Today, on the conscious quest to eat, shop, work, and live more sustainably many tend to stumble when confronted with making “the better choice.” And while many brands shuffle to offer exactly that, consumers are often left questioning the impact that their choice really made. On a mission to explore what sustainability means, we’ve asked our Senior Advisor of Future Research and PhD Candidate, Elin Rudberg, to share her thoughts on the topic. In this post, Elin focuses on Sweden and acknowledges the complexities of sustainable consumption.

Iconic Swedish beer brand Eriksberg has succeeded in the Swedish market. With several new launches and extensions, the brand has continued to grow and expand across the beer landscape. However, expansion sometimes comes with the price of incoherence within the look and feel of ranges.

This week, NINE attended the Sthlm Tech Fest 2017. Bustling with tech-heads, start-ups, and innovators of all sorts, the yearly event not only reinforced how much Stockholm’s “Unicorn City” status continues to grow, but also how much challenging the conventional, and designing with “human” at the heart of it all leads to great innovations. Here are some highlights of what we saw and what we learned!